Conversion Optimization

PROSPECTS TO CUSTOMERS

Conversion Optimization

Generating targeted website traffic is just the first hurdle in growing new business. Once on the website, ensuring that the visitor is able to understand the product and identify next steps becomes the focus. Developing as comprehensive user interface and user experience prevents drop-offs, loss of engagement, and abandonment.

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Landing Pages

  • messaging consistent with ads

  • click and heat mapping

  • personalization by audience

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A/B Testing

  • Call-to-action (CTA) testing

  • product trials and features

  • imagery and content

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Lead Flows

  • reducing form friction

  • appending contact data

  • triaging and data capture

 
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Lead Scoring

  • high-value content marketing

  • frequency of visits

  • target personas and accounts

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Onboarding

  • product education

  • feature adoption

  • identify daily/weekly use case