Discoverability
BE FOUND THROUGH SEARCH
Search Engine Marketing
By discoverable, we broadly refer to your ability to be found online through search engines. Discoverability can take the form of organic listings from search engine optimization (SEO) or by paid advertisements — typically known as pay-per-click (PPC) advertising.
Search Engine Optimization (SEO)
rich content and meta data
search engine rankings and SERP real-estate
indexing and crawlability
Pay-Per-Click (PPC) Management
keyword bidding and audience targeting
relevancy and Quality Score
competitive analysis